New year, new internet? Well, the internet's changes may not be quite that dramatic. However, as we always say at the beginning of a new year, it's smart to look ahead and see what you need to watch out for. The surest way to succeed is to prepare, after all. From far-reaching Google updates to online behavioral trends, 2018 will see some major shifts that business owners will want to be aware of. While Prospect Genius doesn't have a crystal ball and can't make any guarantees, we're pretty … [Read more...] about Top 3 Online Marketing Changes You Need to Know in 2018
To our beloved friends and treasured clients, Prospect Genius is sending our warmest wishes to you and your loved ones this holiday season! We'd also like to take a moment and remind you that, as our team members celebrate with their families, we will be closed on the following days: Monday, December 25 Tuesday, December 26 Monday, January 1 We'll be open for regular business hours (Monday - Friday, 8 a.m. - 5 p.m. EST) on all other days. Here's to a holly, jolly Christmas and a healthy … [Read more...] about Season's Greetings From Prospect Genius!
When you're a small business owner, everything's on you. Between booking jobs, making a schedule, and managing a team, there's hardly time for anything else. And if there's any time left at the end of the day, you probably want to spend it with your family, right? However, you know deep down you should be devoting at least some time to honing your trade. After all, industries are constantly evolving and growing, as new products come out and equipment improves. So, the big question is, how do you … [Read more...] about 4 Ways to Carve Out Time for Your Industry, Even When You're Busy
It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This is where most people get stuck. If you're struggling to decide between Google AdWords and Facebook Ads, there are two things you need to know: Facebook costs less than Google AdWords by a … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?
For new businesses, there's a lot to do when you first set out on your venture. Unfortunately, there's no book or step-by-step guide that tells you everything you need. Sure, there are countless articles and e-books about the fundamentals, but the nitty-gritty stuff you have to do for your web presence often remains a guessing game. That's why it's so easy for new businesses to make mistakes when putting your company out there on the web. You're bound to hit some stumbling blocks as you go. … [Read more...] about 3 Errors New Businesses ALWAYS Make (And How to Fix Them)
Have you ever offered a promotion on a daily-deal site like Groupon or LivingSocial? The experience of running a Groupon or LivingSocial promotion can be a mixed bag, to say the least. On one hand, you make a lot of new contacts and your phone rings off the hook for a short time. On the other hand, you don't make as much money as you hoped, and the overwhelming majority of these new contacts are just there for the discount. These bargain hunters, or "Groupon groupies" as we like to call them, … [Read more...] about 7 Quick Tips to Turn Groupon Groupies Into Loyal Customers
It's that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it's never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are starting to think about what they can do to capitalize on the holiday season. If you're smart and you want to make sure you're booked through the end of the year, you'll start promoting now. Whether it's … [Read more...] about Promote Seasonal Services to End the Year Strong
So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you'd normally run on Facebook, given their specific and temporary nature. You want people to make an immediate purchase or hire you for a particular, seasonal service. Therefore, you'll have to create your holiday Facebook ad with these goals in mind. But have no fear! Follow our recommendations below to run a holiday Facebook ad that's effective and successful. Choose an … [Read more...] about How to Run a Holiday Facebook Ad That Drives Results
At an industry event this week in New York City, Google's Gary Illyes spoke about one of the search giant's latest endeavors: mobile-first indexing. Illyes said this project has begun to roll out, with an undisclosed number of websites already affected. The timeline for a complete roll-out also remains undisclosed. All of this "undisclosed" information makes the development sound more ominous than it is. We apologize for that. Information is scarce at this early stage, but don't panic. … [Read more...] about Is Your Mobile Site Ready to Carry the Team for You?
Another day, another article about millennials, right? We get it. You're sick of hearing about them. However, we ask you to bear with us this time—because this is directly related to your small business's marketing efforts. Millennials are the largest living generation today. According to the 2015 U.S. Census, our country has more than 83 million millennials right now, compared to 75.4 million baby boomers. That's a lot of purchasing power! And thanks to rapid changes in technology, we're seeing … [Read more...] about Why You Must Market to Millennials (and How to Do It)