Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October!" But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter advertising early. By following our suggestions in this blog post, you'll promote your seasonal services and set yourself up for a busy, fruitful winter. (Better stock up on coffee now!) Why Market Seasonal … [Read more...] about How to Start Promoting Holiday Services in October (and Why You Should)
Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It's crucial you understand the impact this update could have on your business. That way you can take steps to protect yourself. Keep reading to find out everything you need to … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?
You don't need to be a marketing whiz to understand that customer reviews are vital to your business's growth. Ask any local business owner who has spent time improving their web presence, and they'll tell you: Customer reviews can make or break your business. For instance, most people are aware that: The majority of U.S. consumers trust online reviews as much as they trust recommendations from friends. Reviews prove your authenticity to search engines like Google. Therefore, your local … [Read more...] about How to Handle Customer Reviews: The Only Guide You'll Ever Need
Are you one of the millions of Americans who own a smartphone? Then you're probably aware of voice search. You hold down a button on your phone, ask a question out loud, and voilà! In a matter of seconds, your phone gives you an answer. The New Language of Voice Search However, Siri doesn't just magically have all the answers. Instead, your phone's virtual assistant transmits your question directly to a search engine (most likely Google or Bing, but we'll refer to Google from now on for … [Read more...] about How Voice Search Is Changing the Way You Need to Write
Let us paint a picture for you. It's Saturday morning at the local supermarket. You're in the meat section deciding between porterhouse and rib eye when you spot a familiar figure. You immediately recognize the person in front of you as the girl with the blue hair from high school. You haven't seen her in over a decade, but she still dyes her hair the same color. It only takes you a second to remember her name because that shade of blue is burned in your memory. Her name is Lucy, and she always … [Read more...] about Branding 101: How to Make People Remember Your Business
If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two platforms, we rarely get into how you should choose between them. After all, most local businesses don't have room in their budgets to advertise on both platforms. So, when it comes down to Facebook Ads … [Read more...] about How Do You Choose Between Facebook Ads and Google AdWords?
You already know being visible and discoverable online is key to attracting new customers. However, knowing this basic fact and putting it into action are two very different things. Wouldn't it be easier if you could follow a real-life example? That's why we put together this case study highlighting one of our clients, Advantage Disposal. Based in the Schenectady, NY, area, they're a local trash collection and waste disposal company that transformed their online presence, going from 4 incoming … [Read more...] about How One Local Biz Went From Zero to 400 Calls Per Month
When it comes to SEO, how important is your social media strategy? It's an ongoing debate. In 2014, Google's Matt Cutts proclaimed that "social signals," like posts on Facebook and Twitter, have nothing to do with Google's search algorithm. This directly opposed what many industry specialists believed at the time. In fact, numerous SEO experts still argue that social media influences search rankings, even if "social signals" aren't really a thing. Jasmine Sandler, an experienced digital … [Read more...] about Warning: Your Social Media Strategy Could Make or Break Your SEO
Curious about how your PPC ads look? Googling yourself to check on your pay-per-click campaigns is understandable. However, it’s also ill-advised. That’s because frequently googling your company can sabotage your AdWords campaign. Don't believe us? Keep reading. How Googling Yourself Tanks Your CTR Your cost per click is substantially related to your ad’s click through rate (CTR). This is the ratio of passive ad views (impressions) to active ad clicks. If your ad gets lots of views but few … [Read more...] about Don't Let Pay-Per-Click Turn Into Pay-Per-Search
You know the old saying, "If you don't have anything nice to say, don't say anything at all"? Sometimes you want to shout that at your computer screen when you read a negative customer review about your local business. But guess what? Customers who complain are actually doing you a favor. Now, hear us out. Obviously, customers who write you glowing reviews are doing you the real favor. However, as it turns out, negative customer reviews can still be mildly beneficial to your overall web … [Read more...] about One Negative Customer Review Is Better Than No Reviews at All