Do you have a Google Maps listing for your local business? When was the last time you checked it? Google Maps listings are under constant threat of being altered without the manager's knowledge or consent. In this blog post, we'll examine what's behind this chronic problem, how it can impact you, and what you can do to protect yourself. Let's jump in, shall we? Anyone Can Edit Your Google Maps Listing First things first: How can your listing be changed without your say-so? It's … [Read more...] about Are You Aware of This Threat to Your Google Maps Listing?
If you've been frustrated with how difficult it is to monitor activity on your Google My Business account, you'll be relieved to hear about some updates that just rolled out. Most notably, business owners are excited about an update that now pushes notifications to your dashboard. You can see in real time things like new customer reviews, location status changes (e.g. published, disabled, or pending verification), and NAP data updates. In short, the new Google My Business API V3.1 makes it much … [Read more...] about Google My Business Updates You Need to Know About
We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism. How important could all these little listings really be? In Moz's latest "Whiteboard Friday" video, George Freitag explains why listing accuracy is vital. Here's an industry leader repeating exactly what we've … [Read more...] about Don't Believe Us About the Importance of Accurate Listings?
Surprise, surprise: Google is making life more difficult for local business owners and online advertisers. This time, the problems have to do with Google's new security measures, which have become markedly stricter in the last year. While tightening security is a good idea in theory, it's been extremely problematic in execution, as it has created quite a mess for the many business owners who share access to their Google My Business accounts with their advertisers. Here's what you need to know … [Read more...] about Has Google's Security Gone Too Far?
If you have a Google My Business account, the greatest force working against you may be Google itself. Here's what you need to watch out for. Google Makes Updates Without Your Knowledge Many local business owners and advertising providers alike have noticed that, every so often, little details on their Google listings are suddenly changed without their consent. For users who have been affected, it's incredibly frustrating. You spent a lot of time and energy setting up your listing and making … [Read more...] about Is Your Google My Business Listing Being Sabotaged by… Google?
Does it feel like we're always trumpeting some game-changing update to the online advertising world? You're not wrong. But that's because the online advertising world is always changing. As consumer behavior evolves, so must advertising. In the last couple of years, the most dramatic change in consumer behavior has been the rapidly growing usage of mobile devices. Advertisers and search engines alike have had to make sweeping updates in order to account for the fact that, on the whole, more … [Read more...] about Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015
Earlier this year, Google announced that it had reached a deal with Twitter to display tweets in its search results. On May 19, the experts at Search Engine Land noticed that Google was finally executing its plan, as tweets began appearing prominently in a "new and more graphical way" on mobile search results. Desktop searches have not yet been affected, but Google promises that the change will extend to desktop in the near future. Having conducted several test search queries, Search Engine … [Read more...] about Google Now Displays Tweets in Search Results
Cons and scams certainly aren't unique to the Internet Age, but it definitely seems like they're lurking around every corner lately. At one time or another, we've all received spam e-mails, Facebook messages, and phone calls from individuals who are posing as other people to trick us into giving up our money or personal information. That "Nigerian prince" e-mail chain from 15 years ago may not be circulating anymore, but plenty of other, more convincing scams have taken its place. Scams that … [Read more...] about 7 Signs That Call From Google Is a Scam
We've recently heard from a substantial number of clients who were concerned about whether their LeadTrax™ sites were optimized for mobile. Before we delve into an explanation, let us just say this: Yes, your site is optimized for mobile devices. You have nothing to worry about. All of this concern came from the announcement of Google's latest update, which took place earlier this week. The update is intended to favor mobile-optimized webpages in mobile search results. It only applies to … [Read more...] about Don't Worry: Your PG Site Is Already Optimized for Mobile
Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing it themselves, and everyone would be successful at it. Unfortunately, that's just not the reality. PPC is a prime example of how confusing online advertising can be to the uninitiated. With so many … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics