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Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

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How Google’s Greed Is Slashing Your Website Traffic

November 27, 2019

Google's new slogan should be, "Helping Goliath pummel David." If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to … [Read more...] about How Google’s Greed Is Slashing Your Website Traffic

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google AdWords, Google Local Services, ppc, SERPs

How to Respond When Your Domain Is Held Hostage

August 20, 2019

SEO company holding your domain hostage

From time to time, our team is reminded of a very depressing truth: Many SEO providers out there do scummy things. The latest reminder? Just the other day, we were talking to a small business owner, and he told us how skeptical he was of the SEO industry. At first, we couldn't understand why he … [Read more...] about How to Respond When Your Domain Is Held Hostage

Filed Under: Blog, Newsletters Tagged With: domain names, phone package, scams, seo companies

Little Known Ways to Market Yourself in a New Location

March 28, 2019

Little Known Ways to Market Yourself in a New Location

So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in the next town over? Or maybe you want to expand into a different state entirely? No problem. Prospect Genius has a handful of cost-effective strategies to help you target a new service area … [Read more...] about Little Known Ways to Market Yourself in a New Location

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: directories, google maps, local SEO, paid ads, SEO strategies

Why You Shouldn’t Worry About This Google Chrome Warning

February 28, 2019

Google Chrome "Not Secure" Warning

When you visit a website using Google Chrome, you might see a “Not Secure” label in the address bar at the top of the browser. But don't panic: This doesn’t mean what it sounds like. You have not been hacked or infected with malware. So, if you see this warning and think you've been attacked or … [Read more...] about Why You Shouldn’t Worry About This Google Chrome Warning

Filed Under: Blog, Newsletters Tagged With: data, encryption, google chrome, internet security, web browsing

Why You Can’t Trust This Warning From Google

January 2, 2019

Google AdWords Scare Tactic

Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You're not alone. Google has been ramping up its AdWords sales efforts—and this means they've been aggressively targeting existing AdWords … [Read more...] about Why You Can’t Trust This Warning From Google

Filed Under: Blog, Newsletters Tagged With: adwords, Google, scare tactic

How to Minimize Your Damage From Google’s New Platform

August 11, 2018

Google Local Services

Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official … [Read more...] about How to Minimize Your Damage From Google’s New Platform

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Local Services, local businesses, local search, paid ads

Watch Out for This New Email Scam!

July 2, 2018

New Email Scam

When you receive an email from an unknown sender, what's the first thing you look at? Hopefully, it's the email address itself. After all, why bother reading the contents of the email if you don't even know who it's from to begin with? The sender's email address alone will tell you a lot about the … [Read more...] about Watch Out for This New Email Scam!

Filed Under: Blog, Newsletters Tagged With: scams

This Is the Most Convenient Way to Track Your Marketing Progress

May 11, 2018

Client Portal Data, Tracking

Picture this: It's Sunday afternoon, and you're taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since … [Read more...] about This Is the Most Convenient Way to Track Your Marketing Progress

Filed Under: Blog, Newsletters Tagged With: call tracking, client portal, LeadTrax, monthly leads

Why Googling Yourself Won’t Tell You What You Need to Know

May 3, 2018

Website Ranking

Finding out how you rank on Google should be pretty simple, right? It feels like a quick search for your business name is all you’d need to do. Unfortunately, Google makes this way more complicated than it has to be. Although it's perfectly logical for you to assume you can check your ranking just … [Read more...] about Why Googling Yourself Won’t Tell You What You Need to Know

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Algorithm, googling yourself, site ranking

Why You Aren't Ranking in Search Results for That *One* Service

March 20, 2018

You feel like you have a kick-ass website with tons of great content. You've been promoting your business on local directories, too. You're getting plenty of calls and leads for some of your services, yet there's a noticeable lack of leads for one service in particular. For example, you own a … [Read more...] about Why You Aren't Ranking in Search Results for That *One* Service

Filed Under: Blog, Newsletters Tagged With: best practices, keywords, local SEO, ranking, search results pages

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What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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