The Future Is Mobile Most business owners have caught up with the fact that optimizing their website for search is vital to the success of your company. However, now that advertising your business online has become the norm, the game has changed again. Getting to the top of Google/Yahoo!/Bing has long been the leading goal, but you might need to retool your web strategies as the playing field changes. That’s because mobile search (using a cell phone browser to check out sites on the web) is … [Read more...] about The Mobile Revolution: Maximizing Your Website's Potential
Customer Reviews and You
Got Reviews? It used to be that just having a website was enough to set you apart from your competitors. But now, everyone has a webpage, and you have to set your site apart somehow… For many, the solution they choose is to make their website flashy and unique. That’s good and fine, but when people are searching for a plumber, electrician, or other pro online, they’re not necessarily looking for the fanciest website or the one with the most bells and whistles. What they’re actually looking for … [Read more...] about Customer Reviews and You
Dial 1 for Business Success
Are you using your phone as effectively as possible to help your business get ahead? Here are a few ideas to harness the latest cell phone technology for your business. Sprint and Google Voice: Expanded Technology for Your Phone Here at PG, several of our staffers use Sprint cell phones, and as a result, we noticed an interesting announcement. Sprint recently publicized a new partnership with Google that will give all Sprint customers access to Google Voice on their phones. That means you’ll … [Read more...] about Dial 1 for Business Success
SEO, Google, and Your Business
Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank highly in search results. Content farms typically feature low-quality content, so having these sites highly ranked can degrade the overall quality of the search … [Read more...] about SEO, Google, and Your Business
Facebook and Success for Local Businesses
Facebook and Bing Team Up As you may have heard, Facebook and Bing (Microsoft’s search engine) announced a new partnership last fall. This new collaboration may change the face of search results by connecting Bing search results and info from Facebook. Now, in addition to displaying the most popular local results when you search for an item or service on Bing, you will also see any relevant information posted by your Facebook friends. Here’s an example: if you search for “local plumber” in Bing, … [Read more...] about Facebook and Success for Local Businesses
He Said, She Said: Reputation Management and Your Business
The simple truth is that businesses live and die by their reputations. In years past, word of mouth was the primary vehicle for circulating a company’s reputation, good or bad. But with technology today, you have practically a zillion more ways to get the word out about your business. While the Internet makes it easier for you to spread the word about your business, it also has a downside: unhappy customers can put negative information about your company all over the web. As you can imagine, … [Read more...] about He Said, She Said: Reputation Management and Your Business
Celebrate Customer Appreciation Month With Prospect Genius!
10% Off Additional Services To thank our customers, Prospect Genius has declared February “Customer Appreciation Month.” We’re offering a 10% discount on additional services for our existing customers, making it more affordable to be more successful online. On top of our Lead Generation program, PG also offers a variety of online advertising services that can help boost the results you’re already seeing with the Lead Generation campaign alone. Some of our options include: Google Places … [Read more...] about Celebrate Customer Appreciation Month With Prospect Genius!
Online Advertising and the New Google
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a small map off to the right side that covers the sponsored results as you scroll down. Here’s a short-and-sweet look at how things have changed: the new search results page is on the left, the old … [Read more...] about Online Advertising and the New Google
Catch More Customers with Coupons
Coupons Make You Money It may seem a little backward, but adding a coupon to your website can actually help you make more money. You may be thinking, "Wait. How can I make more money if I'm offering customers a discount?" But the math really does work out. Sure, you will be collecting a little less money per customer, but enough individuals may like the gimmick to dramatically increase your customer base. That means if you're charging each client a little bit less but you have 5 or 10 percent … [Read more...] about Catch More Customers with Coupons
The Mysteries of Online Advertising Explained
PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have a strong Internet presence. But with all of the different options—and acronyms—out there, it can be hard to determine which tactics will work best for your specific needs. Let us help clear up some of that alphabet soup confusion for you… PPC = Pay Per Click Unsurprisingly, this type of Internet advertising involves paid ads. These small ads appear on the top and/or side of the search … [Read more...] about The Mysteries of Online Advertising Explained