You've heard of our CallTrax™ feature—our very own call-tracking tool that comes with every Starter, Core, or Premium program. But did you realize exactly how vital it is to your campaign? By keeping track of all the phone calls that come through your CallTrax number, it transforms the way you interact with your program. If you take advantage of this powerful tool, we're confident you'll see remarkable results. Here's how our call-tracking tool is just what you need to achieve the results you've … [Read more...] about How This Call-Tracking Feature Can Transform Your Marketing
You've heard the saying, "Two heads are better than one." You've probably heard it too many times to count. It's so ingrained in our minds, in fact, that we apply it to virtually every situation we find ourselves in. However, there are many scenarios in which two heads are NOT better than one. Online advertising is one of them. If you're working with one SEO company and decide to hire another one, you won't be doubling your chances at success. You won't promote your business twice as fast. You … [Read more...] about 12 Reasons Using Multiple SEO Companies Is a Terrible Idea
Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it's hard to know who you can trust. But what if we told you that your Google Maps listing is heavily affected by your website ranking? While there are certainly other factors at play, having your website and Google Maps listing work together is an essential part of getting your business to the top of local search results. So if we're handling one, we should also be handling … [Read more...] about One Easy Way to Boost Your Google Maps Listing in Local Searches
Has Yext recently told you there's incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren't listed on certain sites. These reports contain the alleged "results" of a scan of your business's directory listings. They are completely inaccurate. Their sole function, at best, is to be a misleading sales tactic. Yext's PowerListings scan tells you your business is not listed on major sites like Google, Bing, Yelp, and … [Read more...] about Have You Been Duped by Yext's PowerListings Scan?
Some clients have not been receiving their usual e-mail notifications about incoming phone calls. Is this happening to you? Before we jump into an explanation, we'd like to make one thing clear: You are still receiving incoming calls. You just aren't receiving e-mails notifying you about them. We could use a lot of technological mumbo-jumbo to explain what's causing the delivery failure, but that would probably just create more confusion. So, to put it in the simplest terms, the problem boils … [Read more...] about What You Need to Know About Missing E-Mail Notifications
Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn't work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If you’ve been asking yourself why your Core campaign took so long to get off the ground, then this blog post is for you. Here, … [Read more...] about Why Do Rewarding SEO Campaigns Demand Your Patience?
So, this is pretty unbelievable news. Very quietly, over the last two weeks, some of our country's biggest search engine companies have moved their operations over to Russia. Google, Yahoo!, and Bing are among these companies. The news hasn't been publicly announced yet, but we managed to get an early scoop. Why the move? Our sources tell us it boils down to money—specifically, taxes. The owners of Google, Yahoo!, Bing, and other Internet companies escaped to Russia for tax benefits. President … [Read more...] about Shocking News: Russia Buys Google
Have we told you lately how important it is to answer your phone? We've noticed many of our clients have a staggering number of missed calls. It all started with Google. In doing our day-to-day marketing tasks for clients, we discovered many clients are consistently missing important calls from Google. Not only is this a pain for us—because then we have to schedule another appointment for you to speak with Google—but it also makes us worry about your phone habits in general. Why aren’t you … [Read more...] about Why Does Your Business Have So Many Missed Calls?
For businesses large and small, social media isn't optional anymore. It's essential. Does your business have a social media presence? If not, then you're missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make the most of them? Keep reading to find out. Social Media Fosters Connection One of the biggest reasons for social media's rise has to do with how easily … [Read more...] about Why Social Media for Small Businesses Is Essential
Has your phone package recently been upgraded? Are you confused about why the phone package upgrade raised your bill by a few extra dollars per month? Some clients have been vocal about their confusion—which we always welcome—and have even shared their concerns about it with us. Now, we'd like to explain why we have to handle the phone package the way we do. First, Here's What You Need to Know Before we dive into our explanation, let's make a few points clear: The level 1 upgrade results in a … [Read more...] about Phone Package Upgrade: Scam or Necessity?