You keep hearing about how important it is to have customer reviews on your Google, Yelp, and Facebook listings. In fact, a majority of what you've heard has probably come straight from us. After all, we're always harping on the fact that customer reviews are crucial because they improve your SEO and make you more appealing to prospective customers. So after reading about customer reviews for the umpteenth time, you start feeling a little insecure about the lack of reviews on your own listing. … [Read more...] about No, Fake Reviews Are Not Harmless
Avoid the Land Mine of Conflicting Information
Conflicting information is a hidden land mine that business owners step on repeatedly. We've talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If there are aspects of your campaign that don't match or work together, your entire online presence will sink. Small mistakes like spelling errors and mismatching addresses on different listings may not … [Read more...] about Avoid the Land Mine of Conflicting Information
Top 5 Online Advertising Mistakes That Will Waste Your Money
Make sure you're getting your money's worth from Prospect Genius. Avoid these online advertising mistakes that are almost guaranteed to ruin your campaign and wash your money down the drain. 5. Hiring Another SEO Company at the Same Time Many business owners mistakenly believe that hiring an additional SEO company will double their results. In reality, it does the opposite. If you're already working with us, hiring another SEO company will actually work against our efforts and damage your web … [Read more...] about Top 5 Online Advertising Mistakes That Will Waste Your Money
Take a Behind-the-Scenes Look at Prospect Genius
When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, "Wah wah-wah wah wah"? If you're not someone who specializes in online advertising, it's perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it's important to know a little bit about what goes on behind the scenes so you can appreciate exactly how our services are benefiting your web presence. Here's what you need to know. We Amplify … [Read more...] about Take a Behind-the-Scenes Look at Prospect Genius
11 Simple Ways to Customize Your Online Advertising Campaign
Our lead generation program allows you to be as involved as you want, an aspect that appeals to many of our clients. If you prefer to be hands off and let us take care of all the details, that's great. However, there are many clients who like to be more interactive with their campaigns. By making their own contributions and adding touches of their unique personalities to their sites, they feel more invested in their campaigns and forge a stronger connection with their own customers. Thankfully, … [Read more...] about 11 Simple Ways to Customize Your Online Advertising Campaign
Is Your Google My Business Listing Being Sabotaged by… Google?
If you have a Google My Business account, the greatest force working against you may be Google itself. Here's what you need to watch out for. Google Makes Updates Without Your Knowledge Many local business owners and advertising providers alike have noticed that, every so often, little details on their Google listings are suddenly changed without their consent. For users who have been affected, it's incredibly frustrating. You spent a lot of time and energy setting up your listing and making … [Read more...] about Is Your Google My Business Listing Being Sabotaged by… Google?
How to Slow Down in the Summer Without Losing Fall Business
Summer is a time for family vacations, relaxing afternoons at the beach, and fun adventures with the kids. And when you own a business and make your own schedule, it's easy to take as much time off as you want and enjoy every last ray of sunshine. However, if you plan to slow down during the summer months, you won't be bringing in much revenue. That means you won't want to be paying for things you don't need, including certain online advertising services. At the same time, you don't want to do … [Read more...] about How to Slow Down in the Summer Without Losing Fall Business
Have You Outgrown Your Current Advertising Package?
There's a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don't realize that it's simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a lot of time, money, and aggravation in the process. Completely changing providers when you want to move your advertising in a new … [Read more...] about Have You Outgrown Your Current Advertising Package?
Top 3 Behaviors That Will Hurt Your Web Presence
At Prospect Genius, we've spent years and years perfecting our online advertising services and adapting them to meet Google's changing standards. We do this so we can provide the most effective advertising possible and produce satisfying results. However, our efforts can only take a client so far if that client is doing things that are inadvertently sabotaging their online advertising campaign and web presence. To keep your campaign successful, stay on Google's good side by avoiding these three … [Read more...] about Top 3 Behaviors That Will Hurt Your Web Presence
Facebook Is the New Google
Facebook isn't just for stalking your old classmates anymore. In the past few years, Facebook has evolved into a hub for exchanging information—everything from political opinions to diet tips to breaking news—among friends, coworkers, and relatives. People even outsource their own questions, asking trusted friends who they recommend for local doctors, dentists, hair dressers, repairmen, contractors, and so on. That means local businesses and service providers have a unique opportunity on … [Read more...] about Facebook Is the New Google