We’ve talked about this issue a bit in past posts, but since this topic keeps coming up, it’s definitely worth reiterating how common mistakes can lead to some pretty major consequences. Since there is about a 50% chance you’re making at least one of these mistakes, please read this post carefully. Some of the consequences are severe, so it’s best to avoid them if you can. If you have any questions about these costly online advertising myths or how they can hurt you, don’t hesitate to call. The … [Read more...] about Are Online Advertising Myths Causing You to Make Costly Mistakes?
As a business owner, reputation management is an integral part of maintaining a positive image for your company, especially when it comes to your Internet presence. Given the immense number of online business directories and consumer complaint forums, it’s fairly easy for anyone to post reviews of your business for public viewing. Unfortunately, this means that if any of your past customers has had a poor experience with your business, there’s a strong possibility that they’ll utilize the … [Read more...] about EDriven Concepts: Posting Bogus Reviews to Manage Reputation and Counteract Mounting Negativity
Some customers tell us that they WANT to sign up, but they just don't have time to do it. What they're really saying is that they don't want to take an active role in the promotion of their own business. We understand that you’re busy, and that being a small business owner often entails a hectic schedule, but if you don’t take the time to actively participate in promoting your business as accurately as possible, the consequences can be disastrous! No matter how many jobs you have lined up or how … [Read more...] about Too Busy to Advertise Online?
It has come to our attention that a company called EDriven Concepts has been calling our clients and leading them to believe that they represent Prospect Genius. We would like to clarify that those individuals, along with EDriven Concepts as a whole, are NOT associated with Prospect Genius in any way. The rest of this post will provide you with a few audio samples of calls placed by representatives from EDriven Concepts so that you will be able to recognize them. We will not make any … [Read more...] about Warning About Fraudulent EDriven Concepts Calls
Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the same time? Would you have two different dentists fill one cavity? Having two pros in to do the same job, at the same time, just doesn’t make much sense. Of course, these are rather ridiculous examples, and you certainly wouldn’t follow through with either of these scenarios. However, many small companies do work with two separate SEO companies at the same time, hiring both to market the same … [Read more...] about Making SEO Work for You
The Future Is Mobile Most business owners have caught up with the fact that optimizing their website for search is vital to the success of your company. However, now that advertising your business online has become the norm, the game has changed again. Getting to the top of Google/Yahoo!/Bing has long been the leading goal, but you might need to retool your web strategies as the playing field changes. That’s because mobile search (using a cell phone browser to check out sites on the web) is … [Read more...] about The Mobile Revolution: Maximizing Your Website's Potential
Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make it harder for these sites to rank highly in search results. Content farms typically feature low-quality content, so having these sites highly ranked can degrade the overall quality of the search … [Read more...] about SEO, Google, and Your Business
The simple truth is that businesses live and die by their reputations. In years past, word of mouth was the primary vehicle for circulating a company’s reputation, good or bad. But with technology today, you have practically a zillion more ways to get the word out about your business. While the Internet makes it easier for you to spread the word about your business, it also has a downside: unhappy customers can put negative information about your company all over the web. As you can imagine, … [Read more...] about He Said, She Said: Reputation Management and Your Business
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a small map off to the right side that covers the sponsored results as you scroll down. Here’s a short-and-sweet look at how things have changed: the new search results page is on the left, the old … [Read more...] about Online Advertising and the New Google
PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have a strong Internet presence. But with all of the different options—and acronyms—out there, it can be hard to determine which tactics will work best for your specific needs. Let us help clear up some of that alphabet soup confusion for you… PPC = Pay Per Click Unsurprisingly, this type of Internet advertising involves paid ads. These small ads appear on the top and/or side of the search … [Read more...] about The Mysteries of Online Advertising Explained