If you're at all familiar with what it takes to increase your business's visibility online, then you know two things: Informative content matters. High-quality images matter. What if we told you there's an easy way to make content and images work together for your benefit? Combining the value of an informational blog post and the instant appeal of a brightly colored image, we give you: the infographic. What's So Special About Infographics? Infographics are images that contain short, … [Read more...] about How to Create an Infographic Quickly and for Free
Now that you've hired an online marketing team to help your small business, your work is done, right? Not quite. It's really tempting to want to hand your marketer the keys and never think about your website or Google again. However, that's not how it works. During the initial weeks and months of working with your online marketing team, you'll need to help out by providing them with lots of information about your business and even giving them access to your online listings (including … [Read more...] about Are You Trashing Your Online Marketing Without Knowing It?
If you're handling your own PPC with AdWords or Bing Ads, hats off to you! It's not an easy undertaking. However, it's certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling block, even for experienced DIYers, has to do with metrics. Oftentimes, business owners are focusing on the wrong PPC metrics and therefore aren't getting the most out of their campaigns. Look … [Read more...] about The PPC Metrics You SHOULD Be Focusing On
We're always harping on business owners to up their photo game. Websites with photos simply perform much better than those without. Plain and simple. But did you know it's just as important to have photos on your business's Google profile, too? This hasn't always been the case. In fact, it's only been in the last year or so that Google and Bing have been displaying images and logos in their local search results. They made this move as users increasingly want to see photos of whatever they're … [Read more...] about Enrich Your Local Business's Google Profile by Adding Images
Here's a word of advice you may not hear from other marketing teams: Own a custom domain for your small business. We've seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, custom domain that contains your exact business name. In this post, we explain the importance of owning your custom domain and the hazards of not doing so. We also offer suggestions for what to do when you … [Read more...] about Why All the Smartest Small Businesses Have a Custom Domain
Your site's ranking is important. That goes without saying. It's not the be-all and end-all, but it's definitely a top concern for businesses that want customers to find them. So, let's say you've already worked hard to fill your site with informative, relevant content and captivating images. It's frustrating to discover that this isn't quite enough to get your site ranking. Are there any other simple tweaks or adjustments you can make to improve your site's ranking? Absolutely! In this post, … [Read more...] about 5 Quick and Easy Tips to Improve Your Site's Ranking
You're a business owner. A self-starter. This means you're an independent person by nature. You like to run your business on your own terms with as little interference as possible. The idea of involving the state with your business makes you cringe. But guess what? Registering your business name with the state is vital, even just from an advertising standpoint. Not only does it keep other businesses from capitalizing on your name recognition, but it also proves your legitimacy to search engines … [Read more...] about 3 Reasons Registering Your Business Name Is Worth the Paperwork
Local SEO isn't the only way to spread the good word about your business. Offering friendly, helpful customer service is a super-easy way to keep customers happy and strengthen word-of-mouth. After all, customers are much more likely to do repeat business with a company that provides superior customer service. So why not take this one step further and make your customer service efforts public? When you receive customer comments on social media, particularly Facebook, you can respond right there … [Read more...] about Why Customer Service and Facebook Are a Brilliant Match
"Where's my money going, exactly?" If you're paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don't offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are several ways your PPC services provider could be ripping you off without you even realizing it. When PPC providers don't offer transparency, you pay dearly. In this post, we'll highlight a few of … [Read more...] about Four Ways Your PPC Services Could Be a Rip-Off
Have you decided that hiring outside help for your local SEO needs is the best move for your small business? Good. You’re on the right track, but that’s only step one. Step two is deciding what type of outside help you need. Should you hire an individual contractor, a small Internet marketing firm, or a large online advertising agency? Online advertising companies can be drastically different depending on their size, so you’ll need to figure out what’s important to you. To help you with your … [Read more...] about Which of These Online Advertising Companies Is Right for You?