Content is king on the internet today.
Google constantly beats this drum, and with good reason. Websites with powerful content inform their readers, keep their attention, and persuade them to take further action. Amazingly, this concept is lost on most website owners.
Prospect Genius is different. We invest days into each website we produce to ensure its content is useful, unique, and compelling—because without those three attributes, our content wouldn’t rank well.
Our writers are experienced in all types of content generation. Think of us as your outsourced writing staff!
Website Content
What your website says—and how it says it—matters!
Producing content is the core of what we do every day. If you have existing content that needs to be expanded, edited, or revamped, we can handle it with ease. We can also turn your notes into coherent, compelling copy that will delight humans and search engines alike.
Keep in mind that as voice search technology expands, your website content becomes increasingly important. That’s because the old “[keyword] + [location]” search structure is being replaced by natural, human language. Think about how you use voice search on your phone: Do you say, “Appliance repair Austin, TX”? Or are you more likely to ask, “Siri, can you find me a local fridge repair guy with evening hours?”
To capture the most traffic—and potential customers—your site copy has to focus on context, synonyms, and overall relevance because exact-match “[keyword] + [location]” searches are declining in prominence.
At Prospect Genius, well-written, human-optimized content has been our trademark since day one. We optimize our content for real people, not just search engines. As a result, we’ve been preparing our clients for the voice search takeover for years. Benefit from our expertise when you bring in our professional writers to tackle your site content.
Press Releases
Press release marketing has taken a beating from Google’s recent algorithms, but it still has an important place in your internet marketing strategy. Our research shows that press releases can still deliver traffic if done correctly and carefully, so if you’ve abandoned them, you’re missing out on significant backlinks, traffic, and ranking.
Blog Posts
Regularly adding fresh content to your website is key to increasing your perceived authority—in the eyes of both Google and humans. This is why routine blog content is a vital tool.
When you partner with us to write for your blog, you can expect timely, in-demand content that’s been thoroughly researched and fact-checked. Plus, you set the schedule. Let us know how many blog posts you’d like per week or month, and we’ll deliver them right on time.
As a bonus, you can combine blog posts with the power of social media with our SocialStream package.