If you’re a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you’re probably starting to realize, trying to keep your online advertising efforts on track is practically a full-time job all on its own. Whether you’re contending with the powers-that-be at Google or trying to grasp exactly how valuable your advertising campaign is, it takes a great deal of time and energy to manage your online presence effectively. Fortunately, Prospect Genius has developed a couple of brand-new, time-saving solutions to help you track your Google listings and rankings with as much simplicity and convenience as possible.
Fighting With Your Google Listing?
As you’ve probably discovered by now, dealing with Google is not always easy. Even if you’re able to understand and abide by all of Google’s ultra-specific rules, there are certain events and actions that you simply cannot predict or prevent. If you have a Google Places account and you’re managing it on your own, then it might be difficult to know how to deal with unforeseen complications, such as:
- Disappearing listings
- “Hijacked” listings
- Inaccurate information
- Lost information
When your Google Places listing has been duplicated, merged, or otherwise tampered with, it could be due to several different factors. Whether an old listing from a former advertising company has resurfaced, a competitor has been tampering with your listing, or Google has made an erroneous update to your listing automatically, there are countless outside forces that can and will make it difficult for you to maintain an accurate, optimized Places listing.
Regardless, it’s vital that you stay on top of any changes that are made to your listing. Why? Listings that have been merged or duplicated can cause your Google rankings to drop, while inaccurate information (e.g. that your business is closed) can cause you to miss out on new customers. It’s especially important to monitor customer reviews, as some dishonest competitors might leave fake complaints on your listing. Any changes made to your listing may become permanent once they’re left for a certain period of time, which is why it’s so vital that you’re always aware of what’s happening with your listing.
The Solution: MapTrax™
Prospect Genius recognizes that effectively managing a Google Places account is a complicated undertaking. That’s why we’ve developed a program that monitors your listing daily and alerts you of any changes automatically. Called MapTrax, this state-of-the-art system will help you keep track of any changes made to your company’s name, URL, phone number, address, and more, so you can immediately address any problems that arise. Essentially, MapTrax is very reasonably priced insurance that will save you time, money, and future business.
Constant Monitoring Is a Huge Time Drain
If you’re serious about the success of your business, then you probably have at least one online advertising company working for you. In fact, some ambitious business owners hire several companies at once. No matter how many advertising campaigns you have, you’ll naturally want to keep track of how each one is performing in order to ensure that they are being associated with the appropriate keywords (i.e. search terms) and that they are actually valuable to your company.
Unfortunately, monitoring the performance of each individual campaign can prove to be a very time-consuming and confounding process, especially when you have other projects and obligations to complete. As you may already know, repeatedly Googling the same thing from the same computer can skew your results. That’s because Google keeps track of the search history that’s associated with your IP address and will begin to customize your results accordingly. As you can imagine, if this is the only measurement that you have to judge your campaign’s performance, then you might end up making a decision based on faulty information. This can be especially costly if you fire a company that’s actually working or, alternately, if you keep a company that’s not working at all.
The Solution: AdTrax™
The only truly effective and objective way to measure your campaign’s performance is to use a non-biased, auto-generated monitoring system. For this reason, the experts at Prospect Genius have created AdTrax, a system that allows you to see where each of your URLs are ranking for each keyword, all in one convenient location. Once you log on, you’ll be able to see your advertising campaign’s raw, unfiltered results, no matter what time of day or night. AdTrax will track your results over time and produce a graph of your performance that’s simple to read and easy to understand.
If you think that your company’s advertising efforts could benefit from MapTrax, AdTrax, or both, don’t hesitate to contact us. We’re offering both features at a reduced rate for the next 30 days, so act now!