You’ve heard of our CallTrax™ feature—our very own call-tracking tool that comes with every Starter, Core, or Premium program. But did you realize exactly how vital it is to your campaign?
By keeping track of all the phone calls that come through your CallTrax number, it transforms the way you interact with your program. If you take advantage of this powerful tool, we’re confident you’ll see remarkable results.
Here’s how our call-tracking tool is just what you need to achieve the results you’ve been looking for.

Call-Tracking Provides 100% Transparency

The numbers don’t lie. Not only do they keep us informed, but they also keep us honest.
First of all, looking at your call data and assessing how many calls per month you have will let us know if there’s an issue with your campaign’s performance. You can notify us if you see a drop in calls, which will help us diagnose a potential problem before it becomes more serious.
At the same time, your call volume will also tell you how effective your campaign is. Wondering if our program is delivering on its value? Simply check your call log and see how many calls you’re getting per month. The call log only records calls that come through your CallTrax number, so they’re directly attributable to our marketing efforts. We can’t fake anything.

Call-Tracking Keeps a Record of Contacts

Our call-tracking feature doesn’t just tally your number of incoming calls—it keeps track of contact information, as well. That means your call log is a virtual contacts list of all prospects and customers. Since losing track of missed calls and forgetting to follow up with certain customers can cost you valuable jobs, this feature can be a real lifesaver.
Plus, there’s also a way for you to rate your contacts and label which calls led to booked jobs. This way, your call log can give you a quick, at-a-glance report that tells you how many jobs you’ve booked this month. By using this, you’ll not only be able to see how many calls you’re getting, but how many calls are actually turning into jobs. Because booking jobs is your ultimate goal, this insight will help you stay on track.

Call-Tracking Helps Improve Customer Service

Did you know that our call-tracking feature also records all the calls on your LeadTrax line? There are many purposes for this. One of the main purposes is that it helps you assess your own level of customer service.
Getting lots of calls but not booking many jobs? Listening back to your conversations with callers may help you identify a problem you didn’t know existed. For instance, maybe you’re having trouble talking to or connecting with people on the phone. Replaying those conversations can help you figure out where you need to improve in order to book more jobs and keep customers happy.

Call-Tracking Keeps Team Members in Check

In addition to assessing your own customer service, call recording may also help you train your team members to answer the phone properly. You can make sure they’re answering the phone with a professional greeting, using appropriate language, giving out correct information and price quotes, and so on.
Of course you don’t want to feel like a helicopter boss, hovering over your team members at all times. However, it’s important to make sure your business’s service is up to your standards. You want to be certain your customers are getting a premium experience. Listening back to old conversations on occasion is a discreet, convenient way to do this.

Call-Tracking Helps Target Customer Needs

Do you feel like you’re hearing a lot of the same questions and/or requests from customers? Our call recording lets you listen back to conversations so you can take note of these specific concerns. Then, you can start thinking about adding them to your service offerings if you don’t already offer them. These conversations offer priceless insight into your customers’ minds, and you’d be crazy not to take advantage of it.
Once you’ve identified the customer needs and additional services you’d like to target, let us know right away. We’ll get right to work marketing those services so your campaign can reach the next level.
Having trouble accessing your call log through the Client Portal? Want to learn more about its capabilities? Don’t hesitate to reach out at any time.