You’ve heard the saying, “Two heads are better than one.” You’ve probably heard it too many times to count. It’s so ingrained in our minds, in fact, that we apply it to virtually every situation we find ourselves in. However, there are many scenarios in which two heads are NOT better than one. Online advertising is one of them. If you’re working with one SEO company and decide to hire another one, you won’t be doubling your chances at success. You won’t promote your business twice as fast. You won’t get twice the number of leads. All that happens is you waste your money and destroy the performance of your campaign. Truly, using multiple SEO companies is a terrible idea. Here’s why.