You’ve heard the saying, “Two heads are better than one.” You’ve probably heard it too many times to count. It’s so ingrained in our minds, in fact, that we apply it to virtually every situation we find ourselves in.
However, there are many scenarios in which two heads are NOT better than one. Online advertising is one of them.
If you’re working with one SEO company and decide to hire another one, you won’t be doubling your chances at success. You won’t promote your business twice as fast. You won’t get twice the number of leads.
All that happens is you waste your money and destroy the performance of your campaign. Truly, using multiple SEO companies is a terrible idea. Here’s why.
1. You’re paying for overlapping services.
![that don't make no sense](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/that-dont-make-no-sense-1.gif)
2. You’re paying twice the cost for half the result.
![burning money](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/burning-money.gif)
3. You’ll draw suspicion from Google.
![suspicious](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/suspicious.gif)
4. You could be penalized by Google.
![penalty flag](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/penalty-flag.gif)
5. You could end up with multiple Google listings.
![Billie-Joe-Armstrong-WTF](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/Billie-Joe-Armstrong-WTF.gif)
6. You’ll confuse the people who find you online.
![confused little girl](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/confused-little-girl.gif)
7. Constant battling means no one’s in control.
![fighting for control](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/fighting-for-control.gif)
8. Your SEO companies undo each other’s work.
![working against each other](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/working-against-each-other.gif)
9. Fighting makes your advertisers grumpy.
![Steve-Carell-Facepalm](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/Steve-Carell-Facepalm.gif)
10. In fact, NO ONE is happy.
![angry mob](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/angry-mob.gif)
11. Your rankings drop.
![plummeting](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/plummeting.gif)
12. It’s one GIANT headache.
![headache](http://wp4.wp4-ae1.pgservers.com/wp-content/uploads/2016/07/headache.gif)