It’s amazing how much damage one, uninformed person can do. Whether it’s unnecessarily delaying important work, canceling your online marketing services, or hiring a second SEO company because they weren’t aware you had already hired one, the fallout can be serious.
Why They Must Know About Your Online Marketing Team
When you’re showing a new employee the ropes, don’t leave anything out. That includes your online marketing team. Whether you’ve hired a new office manager or anyone else who might be answering your company’s phone, make sure they’re aware you work with Prospect Genius. And that goes for any other marketing companies or service providers you may have hired. If new team members don’t know about us, they may assume we’re just another agency calling and annoying your business—which is a perfectly understandable assumption, given how often you receive these types of phone calls. But we’ve seen firsthand the kind of damage that can happen when someone on your team isn’t informed about your partnership with us.
Cautionary Tale #1
For example, we recently had a client who became too busy with incoming work and asked his wife to help out with administrative duties. One day, she was looking over the business’s budget and financial statements and noticed payments to Prospect Genius. Not realizing who we were or what kind of value we provided to our client, she decided to cancel our program to save money. Unfortunately, as a result, the business’s web presence quickly plummeted and they stopped receiving the 200+ calls per month they had become used to. Several months later, when the client discovered what had happened, he signed back up with us. But a lot of time, headache, and business could have been saved if he had let his wife know about Prospect Genius from the get-go.
Cautionary Tale #2
Another time, we had a client who hired a new receptionist to handle the influx of customer calls. One day, we called with a routine question about our client’s campaign. The receptionist was confused because she didn’t know anything about Prospect Genius. Assuming we were just another advertising agency trying to sell to her employer, she dodged our question and ended the conversation by hanging up on us. Again, this reaction is not unusual or unexpected when you receive a sales call—but this was already a paying client. We just needed to clear up a minor issue with their existing campaign. But because we weren’t able to get the information we needed, we couldn’t move forward with our work.
Prospect Genius Will Do the Educating
In most cases, your online marketing team will be happy to send you informational materials to pass along to your new employees. However, Prospect Genius takes it a step further. Not only will we send a packet of information about our team, but we’ll even get on the phone with your new receptionist or office manager and bring them 100% up to speed. We’ll provide them with a thorough orientation of exactly what we do, and we can even show them specific data about your campaign’s performance. This way, you know that you’re giving out complete, accurate information about your marketing and that everyone is on the same page.
Give Us a Call—We Can Help!
By keeping all of your team members in the loop and fully informed about your online marketing team, you’ll prevent a lot of aggravation in the short term and a lot of potentially lost business in the long run. Call or e-mail us today to request an informational pamphlet or personal orientation for your new team member!