Prospect Genius, a search engine optimization company based in New York’s Capital Region, announces their new company slogan: “Bringing integrity to online advertising.” This new slogan reflects Prospect Genius’s focus on customer service and professional practices when it comes to SEO. Many web marketing companies advertise unachievable results or violate search engine rules to get fast rankings, knowing all the while that these behaviors will eventually lead to penalties and a steep falloff for their customers. Prospect Genius takes a different approach: honesty, integrity, and truth in advertising. By adhering to search engine guidelines and focusing only on what’s best for the long-term health of their client’s web presence, the PG team is able to create leading search engine rankings and long-lasting results for their customers. Prospect Genius Co-Founder and President Alex Pelli comments, “We’re not a large corporate entity but rather a small company built on traditional American values. Our goal is to be the exact opposite of the underhanded guys that promise you the world and then never deliver anything except sky-high bills. We are truthful in all of our business dealings and put our clients’ success first.” Rather than breaking search engine regulations for short-term gain and long-term loss, Prospect Genius is upfront with their customers about how search engine optimization really works. Providing a program that enables growing lead returns over time, these online advertisers are able to amplify return on investment for their clients rather than undermine it. Using the small-town approach to service, Prospect Genius helps bring local companies up to speed with twenty-first century advertising without sacrificing old-fashioned customer care. Prospect Genius’s slogan, “Bringing integrity to online advertising,” serves to emphasize this distinguishing characteristic and highlights to prospective clients that PG will go to bat for their companies’ success. As Pelli states, “Our new slogan puts it out there from the start: We care about long-term relationships with our customers, and we don’t take shortcuts that backfire in the long run. Our company was founded on integrity, and our entire team works to bring professionalism and truthfulness into the world of SEO, where those qualities are often sorely lacking.” Prospect Genius is an online marketing company dedicated to using fair practices and effective SEO to promote local businesses online.