When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, “Wah wah-wah wah wah”? If you’re not someone who specializes in online advertising, it’s perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it’s important to know a little bit about what goes on behind the scenes so you can appreciate exactly how our services are benefiting your web presence. Here’s what you need to know.
We Amplify Your Existing Presence
There’s a good chance that you had already set up a Google My Business or Facebook account before joining our program. If that’s the case, you may be misled into thinking that any leads coming from Google or Facebook are a result of your existing presence instead of our work. It’s a logical assumption, but it’s incorrect. Instead, local search optimization functions as a multifaceted machine, with a series of gears, levers, and wheels all working together to create the final output. The phone call or e-mail inquiry that came from your Google listing is actually a product of the search optimization machine. Your company information ranked well in Google’s local search results, thus leading the customer to contact you thanks to all of the behind-the-scenes work we did. For proof, take a look at two examples of clients whose Google traffic skyrocketed after signing up with Prospect Genius. Company A: Company B: As you can see, after signing up with us, these two clients saw huge increases in their views and clicks. That’s due to all the work we’re doing for your campaign. But what does that work entail, exactly?
We Build the Machine
Prospect Genius’s job is to design and build the local search optimization machine that powers your campaign. That means making sure each individual part works perfectly in addition to fitting all of those parts together seamlessly. Here are the four main parts:
- Google listing
- On-page SEO
- Inbound links and social signals
Local search rankings improve when your Google listing is thoroughly optimized and populated with lots of customer reviews. That’s why Prospect Genius optimizes every client’s listing and provides a handful of tools to help you increase your number of reviews.
To appeal to Google’s search algorithms, all of your website’s pages must be optimized. You must have valuable content that’s targeted at specific search terms and is generally informative. All of our LeadTrax™ sites are written and designed for on-page SEO to further boost your company’s rankings.
Citations refer to all of the instances in which your business name appears alongside your contact information (e.g. address and phone number), and they must be consistently accurate. Citations most often come from online directories and Internet yellow pages, but they may also occur in newspapers, magazines, local blogs, and social media posts. Many of Prospect Genius’s packages add your business info to numerous directories, ensuring accuracy across the board and driving up your citation score.
Inbound Links and Social Signals
Inbound links are links that exist on another website and link to a page on your website. They indicate that your page contains valuable information. Along the same lines, social signals are data points that tell Google how appealing your website is on a human level. If lots of people are sharing links to your website on social media, and your company’s social media account has lots of “Likes” or followers, then those valuable social signals will boost your local search ranking. That’s why Prospect Genius sets you up with Facebook and Twitter accounts (if you don’t already have them) and promotes you on social media.
It’s All About Synergy
Did you make it to the end of this post without your eyes glazing over? Good! Hopefully, you now have a much deeper understanding of what drives your campaign and keeps it successful. With your cooperation, we’re able to create a uniform front to fortify your company’s online presence. We achieve substantial, organic results by creating a well-oiled machine that runs flawlessly. While your Google listing is significant, you can’t give all of the credit to a single cog. As always, don’t hesitate to reach out to us with any questions you may have. Photo credit: Linda Buquet, localsearchforum.com