As you may already be aware, at Prospect Genius, we follow a three-step process when it comes to putting together pretty much any online marketing campaign and that’s “Clean, Plan, Grow.” The first part of that, “Clean,” is what I’d like to focus on today.
So, if you’ve been in business for a while, you’ve probably done business with say three or four, or maybe even more marketing companies over the years. And the chances are, as you hop from one to the next, you probably haven’t taken the time to go back and clean up whatever was left over from the previous provider. That’s normal. We see that all the time, and unfortunately, those subsequent providers probably haven’t told you that this is an important step. So, my hope is today that’s your one take away— to understand that that really truly is your first step in every campaign.Read Full Transcript