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As you may already be aware, at Prospect Genius, we follow a three-step process when it comes to putting together pretty much any online marketing campaign and that’s “Clean, Plan, Grow.” The first part of that, “Clean,” is what I’d like to focus on today.
So, if you’ve been in business for a while, you’ve probably done business with say three or four, or maybe even more marketing companies over the years. And the chances are, as you hop from one to the next, you probably haven’t taken the time to go back and clean up whatever was left over from the previous provider. That’s normal. We see that all the time, and unfortunately, those subsequent providers probably haven’t told you that this is an important step. So, my hope is today that’s your one take away— to understand that that really truly is your first step in every campaign.
So, what happens is when you hop from one to the next, you leave remnants of that previous campaign out there, and that’s going to muddy the waters meaning that every subsequent time you start out with a new campaign, you’re sort of fighting uphill and having to fight against all that mess that’s still left over.
So, really, your ideal situation is to have a single version right down to the letter of your name, your address, your phone number, your URL, all your business information. The more the same it can all be in every place, the better you’re going to do.
So, what ends up happening is when you leave one campaign and go to the next, oftentimes you might end up with an old website or an old phone number that’s no longer valid, and those things really need to be cleaned up so that they’re all up to date and anyone that finds you on any of those other websites is going to have accurate information— possibly most importantly, Google’s bots, because they definitely care about variations in those pieces of information.
So, if you’re not starting with cleaning up (a product that we call CleanSlate), you’re really going to be sort of doomed to failure at every subsequent juncture. So, do yourself a favor, do a favor for the next provider you use and take the time and a little bit of money it’s going to take to clean up the messes that are left over from those previous campaigns. It’ll be well worth your investment.
Thank you for watching this video. I hope it was useful for you and as always, until next time, we’ll see you later.