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Video Transcript
Hi, everyone. Today, I want to give you a quick tip on how to handle what can be a little bit of a tricky situation.
When we start working with a new client on their marketing strategy, one of the very first questions we ask is, “Do you own your site and your domain?” Most of the time, the answer we get back is something along the lines of, “I think so.”
Now, it’s very important to know the answer to this question so you can make good long-term decisions, because if you don’t actually own the site or the domain, you need to be careful about how much money you’re investing into that site. Because at some point, you’re not going to own it anymore. Just like if you were living in an apartment, you need to be careful about how much money you spend on redoing floors and countertops— all things that you’re not going to be able to take with you.
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