LeadTrax features

Make These Resolutions for Smarter Advertising in 2014

Last Updated: February 15, 2024

As you dip your toes into all of the new beginnings and clean slates that come with the New Year, why not make a few resolutions that you can actually keep?
Prospect Genius has compiled a list of some of the best things you can do for your company’s online advertising campaign in the coming year. By putting into practice even a few of these suggestions for smarter advertising, you’ll see a greater return on your efforts over last year.

Resolutions to Improve Your PG Campaign

Include your business name in your voice mail greeting. When matched with a friendly tone, it’s a professional touch that makes a strong first impression on prospective customers.
Send us your company photos. We’ll add them to your LeadTrax™ site for a personal touch that appeals to prospects.
- Pictures should reflect your industry’s expected level of professionalism. For example, appliance repairmen can pose next to their toolbox or truck, but tax attorneys should have a professional head shot.
Do what you can to make sure your directory listings are populated with recent reviews. While this is somewhat out of your control, it’s important to keep in mind since prospective customers pay closer attention to reviews from the last few months.
Remember Prospect Genius’s package options:
- Add PPC to strengthen your campaign.
- Use Boost to promote a seasonal offering.
- Sign up for a local AdBlast to promote a special discount.
Don’t let calls go to voice mail. There’s no excuse. Use your phone package options:
- Send calls to your cell phone while you’re on the job. You can change the number yourself in the Client Portal.
- Reroute calls so that they go to a different line after a few rings.
- Hire an outside answering service as a last resort.
Use the Client Portal. Our most successful clients regularly check the Portal to:
- See their lead stats (calls and e-mails).
- Listen to their call recordings.
- Harvest client e-mail addresses by copying and pasting the log from the Portal into a separate spreadsheet.
Check your e-mail. No matter what.
- Set up the e-mail-to-call feature so you can keep track of your missed leads electronically and receive notification on your smartphone when your business misses a call.
- Forward e-mails to multiple addresses so there’s a better chance of someone responding promptly to a lead.
Periodically monitor your Google+ Local listing to ensure that information doesn’t change or disappear (which is known to happen as Google makes updates). Get a jump on inaccurate information before it affects your rankings.

One Big “Don’t”

Don’t provide fake information to anyone, ever. This particularly refers to Google+ Local. When they call to verify certain information about your company, be accurate and honest. If they find out that you’ve falsified information—and they will—your company’s listing will be severely penalized for a substantial amount of time. Trust us: Honesty is the best policy.

A New Year of Online Advertising

To sum it all up: If you resolve to pay more attention to your campaign and become a more active participant in it, your extra efforts will pay dividends as the year goes on. Start off 2014 by following the above suggestions and be prepared to get a whole lot busier!
As always, don’t hesitate to contact us if you need assistance logging into the Client Portal or using any of its features. We’re here to help!

Take Full Advantage of What Prospect Genius Has to Offer

Last Updated: February 15, 2024

You’ve already taken the perfect first step in signing up for Prospect Genius’s online advertising services. But are you doing everything you can to optimize your campaign’s success? Work gets busy, and it’s easier to just leave your campaign in the hands of our specialists. While you can enjoy some success by doing that, you’ll get much more bang for your buck if you become an active participant in your campaign.
In this post, we’ll highlight some of the services and features available from Prospect Genius that you could be using right now to get the greatest return from your online advertising campaign.

Take Advantage of Included Features

The Client Portal is an invaluable tool, providing a handful of free features that can empower you to boost your LeadTrax™ site, manage your leads, and improve your business’s success.

Company blog and photo gallery — You can access both the blog and the photo gallery through the Client Portal to post fresh content on your LeadTrax site on your own. Write a quick blurb about a recent job in the blog, and add accompanying pictures in the gallery. It’s a great way to frequently populate your site with new content, which will boost its SEO value overall.
Call monitoring and recording — Through the Client Portal, you can listen to and record all of the phone calls on your CallTrax™ line. By going back and listening to how you handle customer calls, you’ll be able to improve customer service and make sure that you’re closing the most deals.
Call tracking — Our CallTrax feature displays all of the calls that come through your phone line. It’s especially useful because you can track calls by time and date, which means you can see any patterns in the time of day or day of the week when customers tend to call most often and prepare accordingly.
Advanced phone package — This upgrade enables you to add extensions to your CallTrax line. You can also set up special call routing, wherein one phone line will ring for a few seconds, and if the call isn’t answered, it will roll to the next line, and so on. This can help you make certain that your company never misses a lead.
Call forwarding — You can choose to have calls forwarded to your mobile phone when you’re out on the job so you don’t have to miss valuable leads.
E-mail harvesting — This feature enables you to retain customer e-mails that have been archived in the portal and build your own address list for the future.

Invest in Upgrades

If you really want to go the extra mile with your campaign, it can make sense for you to invest in one or two additional add-ons. While it will cost you a little extra, the results can provide great ROI.

Boost and PPC — Most customers know about our SEO lead generation service (our Core package), but did you know that we also offer two pay-per-click (PPC) advertising options? You can emphasize a particular service or promote seasonal offerings with our Boost package, while the PPC package offers long-term and larger-scale PPC advertising. PPC can help bring immediate results to enhance your SEO efforts.
Directory visibility — Directory listings increase your company’s visibility and boost your site’s online exposure. Our directory visibility package is available in three different levels, each designed to pack a specific punch. If you are already signed up for our Core or Premium package, then the first level (which includes up to 175 directories) has already been completed. However, you still have the option of adding levels 2 and 3 to gain access to even more valuable directories. If you are a customer using one of our other packages that doesn’t include directory visibility, you can add one, two, or all three levels to your existing services.
Press releases and AdBlasts — Have us draw additional attention to your site by syndicating a press release about a new service you’re offering or issuing an AdBlast to promote your seasonal discounts.

Even using just a few of these services can give your Prospect Genius campaign a big leg up. So call your campaign coordinator today to discuss your options and take even more control of your company’s future!

Stay Connected with Phone and E-mail Features

Last Updated: February 15, 2024

Our last post highlighted the photo gallery and blog features of your LeadTrax site, but we offer a whole bunch of other great features you may not be aware of. Today we want to focus on a number of other options we offer to make it easier for you to communicate with your prospective customers. After all, when it comes to sealing the deal, communication is vital, so we want to make it as easy as possible for you to connect with these potential clients!

E-mail to Robo-Call

Time is of the essence when it comes to closing a deal, and, unfortunately, with e-mail correspondence, sometimes you don’t see the message in a timely manner. So don’t let not responding to the message quickly enough cost you the lead! PG offers a complimentary feature that can turn your e-mails into calls: We’ll send the message to a robo-call service, which means when you answer the phone a robot will read the e-mail out loud to you. So if you have your cell on you, you won’t have to keep checking your e-mail to keep track of leads. If you’re the kind of pro who’s always on the go, this feature makes it easy to stay on top of those e-mail leads.

E-mail to SMS (Text)

We can also transform your e-mails into text messages for your convenience. This works just like the feature mentioned above, except that instead of a robo-call, you’ll receive an SMS message containing the first 140 characters of the e-mail.

Advanced Phone Package

Did you know that your CallTrax number can do way more than just monitor call volumes? We can also set up your CallTrax number to forward calls to different numbers (based on schedule or number of rings) and even add extensions… Don’t be limited by only connecting your CallTrax number to one phone.
Our three advanced phone options include:
1.   Multiple rings—If you have several different phone numbers where you’d like to receive calls, we can configure your CallTrax number to ring at each one in different fashions. A popular option is the “round-robin” style: the first two rings can go to phone A, the next two rings can forward to phone B, and so on. You can also opt for sequential or simultaneous rings. These options increase the chances that an incoming call will be answered instead of missed. And missed calls often mean missed opportunities.
2.   Daily schedule—Would you rather receive phone calls at certain numbers depending on the time of day? We can do that, too! Let’s say, for example, that you want to receive leads only on phone A in the morning, on phone B in the afternoon, and on phone C in the evening. With our advanced phone package, that’s possible! We can also route your calls based on the day of the week.
3.   Extensions—If you have multiple lines, we can set up extensions for you. For example, you might have one line for customer service and another for parts, and you might want to allow leads to choose which line they want to connect to. For your convenience, we will set up extensions and even record the automated message, along the lines of: “Thank you for calling Advanced Appliance. To speak with customer service, please press 1; to order parts, please press 2.”

Advanced E-mail Form

Frustrated by not having all the information you need when prospective customers communicate with you via e-mail? Get all of the relevant info the first time around with an advanced e-mail form from PG. We can customize the form to make sure you get everything you need from the client, saving you both time and frustration. Check out a recent example for ideas, but remember, we should be able to create a fully customized e-mail form for your particular business needs.

Call Recording

Have you checked out your call log recently? As a convenience to you, we log and record all calls generated by your campaign. That means even when you don’t have pen and paper handy when you answer a call, you can listen to the call later to catch any details you may have missed.
If you’re interested in utilizing one of our convenient phone or e-mail features for your LeadTrax site and campaign, just let us know. Contact your customer service representative or campaign manager, and we’ll get you set up with the high-tech communication tools you need to succeed.

Show Your Stuff: Photo Gallery and Blog Features Make It Easy for You to Display Your Expertise

Last Updated: February 15, 2024

Did you know that Prospect Genius’s LeadTrax sites can include a bunch of extra features like photo galleries, blogs, and more? Most are free as part of your lead generation package, so take advantage of these tools to expand your site and reach out to your prospective customers in a dynamic, engaging way!

Photo Gallery

With the photo gallery, adding pictures to your LeadTrax site is straightforward and hassle free. Images of your team at work, your staff, and even your company vehicles are a powerful addition to your site, and can make a huge difference in transforming site visitors into paying customers.
Wondering just how much difference photos of your technicians can make for your business? Well, check out the current practice of Safelite AutoGlass.
When clients schedule a service call with Safelite AutoGlass, they’ll receive an e-mail containing a bio and photograph of the exact technician who will be coming to perform the work on their vehicle. As an in-house survey reports, 85% of customers said that the e-mail photo made them feel more comfortable with the technician, and 88% stated their belief that the job would be done professionally and properly after seeing the photo.
What does this mean for your company? Well, as the above statistics show, pictures of the staff who actually perform the services for your clients put folks at ease. So adding images of your team to your site will provide customers with peace of mind and set you apart from the fly-by-night “pros” who may also operate in your area.

Blogging

Showcase your professional expertise with your LeadTrax site’s blog! Conveniently included in all new sites, we’re offering an easy-to-use blog platform to help you reach out to current and prospective clients with professional tips, useful hints, and other information that can help draw people in. For example, you might want to blog about a challenging job you recently aced or offer helpful hints relevant to your particular industry. No matter what you write about, the trick to successful blogging is to provide useful information.
To get you started with your blog, PG automatically creates your first two blog posts for you. For a small fee, we can also write additional blog posts on your behalf, but you’re always free to add as many posts as you’d like on your own.
You can access both the photo gallery and the blog through your client portal.
So make sure you’re maximizing the value of your lead generation campaign by taking advantage of our free blogging, photo gallery, and other features!
Have questions? Just call your campaign manager or customer service representative and we’ll provide you with the info you need.
Want to sign up? Call or e-mail us now!

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