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Genius Success Story: Robust Recovery Thanks to Seasoned SEO

Last Updated: October 19, 2021

In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story!

Ready for another installment of optimism in the time of COVID?

Discount Appliances Repair – HVAC is a small business in Arlington, VA, that saw a significant drop-off in jobs and new leads this spring due to the pandemic. Spring is usually a busy season for them, as you can see from the 2019 data below:

However, when the pandemic locked down businesses and residents alike in March and April, the appliance repair company’s numbers took a hit. In the chart above, you can see how few leads they got in April and May 2020 compared to the previous year.

Thankfully, though, Discount Appliances Repair – HVAC was able to bounce right back as soon as pandemic restrictions were lifted. In fact, they’ve consistently been receiving over 50 leads per month since the summer!

We credit their rapid comeback to the vitality of their pre-COVID web presence. Not only have they had an ongoing SEO campaign with Prospect Genius since 2014, but they’ve also amassed stellar customer reviews on their Google Maps listing.

These two components—a seasoned SEO campaign and a high business rating on Google Maps—reinforced the company’s foundation and prevented a prolonged downturn in the wake of the pandemic.

Think of it this way: Their dynamic web presence acted like a robust immune system. Even though they were temporarily hurt by the coronavirus, they were able to recover quickly and come back stronger than ever!

Genius Success Story: Customer Trust Nurtures a COVID Comeback

Last Updated: October 19, 2021

In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story!

We’re here with another COVID survival story for you this week.

Centered Stillness Acupuncture and Massage Therapy, a massage therapist in Albany, NY, was hit hard by the pandemic back in the spring. Social-distancing mandates, combined with the general public’s reluctance to be in close personal contact with others, meant the massage therapist saw a major drop in business. Take a look:

However, as Albany’s local economy began to reopen over the next few months, Centered Stillness was able to climb its way back.

We credit this comeback to a few factors:

1. The massage therapist has an appealing Google Maps listing, flush with information about the business.

2. They have a 4.9 star rating on Google.

3. They implemented specific COVID-19 safety measures, and their website communicates those details clearly so customers can feel safe visiting their wellness center.

Look at their current numbers:

As you can see by the increase in leads, Centered Stillness earned the confidence of customers with the combination of glowing reviews and a detailed safety strategy. If you take one lesson from this success story, it’s that customers these days want to do business with places they feel they can trust. So, do everything you can to demonstrate your safety precautions, cleanliness, and sense of compassion in this time of fear and uncertainty. Your customers will show their loyalty in return!

Genius Success Story: Recovering From a COVID Hit Thanks to Customer Reviews

Last Updated: October 19, 2021

In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story!

Thanks for tuning in! Our story this week is about how one small business took a massive hit due to the COVID-19 shutdown and found a way to climb back. We think you’ll connect with it.

Tyson Whiteside Audio Video, LLC, is a Portland-based AV specialist who, like many of us, hit a rough patch this spring when the pandemic brought life as we knew it to a standstill. Their usual, steady stream of new customers dried up due to the one-two punch of a pandemic-induced shutdown and their lack of customer reviews on Google.

See, it was one thing to have the rug pulled out from under them when the local economy froze and strict social-distancing orders were in place. After all, it made sense that there would be much fewer customers calling for nonessential services at that time. But what little business *was* there, Tyson Whiteside Audio Video’s competitors were cleaning it up because they ranked higher on Google results and had more impressive customer reviews.

However, once the quarantine orders in Portland were relaxed, the AV company was able to add some reviews to their Google listing and their circumstances dramatically improved. Not only did their local ranking climb higher, but they actually started getting even *more* leads than before!

The numbers write the story themselves:

So, what’s your takeaway?

While you can’t predict or control a global pandemic, there are certain elements of your business you *can* control. Your customer rating is one of them. When you consistently provide your customers with exceptional service AND regularly encourage them to leave reviews on Google (and elsewhere), you’ll future-proof your business and have a stronger shield to protect you from unforgiving economic winds.

Tyson Whiteside Audio Video took a hit, but they fortified their Google listing with customer reviews—and now they’re stronger than ever.

If you’re still struggling to get your phone to ring, don’t lose hope! With the right moves, you can have a comeback story of your own. Call us if you need help!

Genius Success Story: Multiple Locations, Hundreds of Leads

Last Updated: October 19, 2021

In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story!

Welcome back! This week, we’re giving a huge shoutout to Maverick Self Storage, a self-storage company with multiple locations southwest of San Antonio, TX.

The noteworthy thing about this business’s campaign is that they’ve steadily climbed to hundreds of leads per month since signing up with us last year—and that’s despite having multiple locations!

Maverick Self Storage’s monthly leads from Aug. 2019 through Sept. 2020:

Maverick Self Storage is proof-positive that it *is* possible to have a successful local SEO campaign with several addresses. This campaign thrived because they have a mailing address and physical presence at each location that they advertise on Google. Furthermore, each location’s Google listing links back to the same website and phone number, which means the locations aren’t battling each other for ranking.

In short, this success story demonstrates that when you have a smart, legitimate SEO strategy—as opposed to one that relies on spammy tactics with numerous websites—the sky’s the limit.

Kudos to Maverick Self Storage on their wise decision to do things the *right* way. Looks like you’ve been rewarded!

Genius Success Story: Over One Thousand Calls Per Month?!

Last Updated: October 19, 2021

In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story!

We’re back with another success story, and boy do we have a doozy for you this week!

Shout out to Suncoast Sound, a car audio company in Monroe, LA, for topping over one thousand calls per month!

They’ve been with us since the beginning—all the way back in 2009. (Gosh, we feel old…)

Over the last 10+ years, we’ve watched their website and corresponding marketing campaign really take off. As a result, their inbound leads have multiplied year after year. See for yourself:

As you can see, COVID-19 appeared to have zero negative effect on their numbers this spring and summer. In fact, they got more calls than ever before, peaking at 1,712 in June!

And it’s no wonder Suncoast Sound is getting so many calls every month—because they’ve got the #1 spot on Google Maps. Look:

This is why search engine rankings matter. With a highly visible placement in the top spot, you could potentially pull in thousands of calls per month just like Suncoast Sound has done.

This kind of exponential growth is a perfect demonstration of how a smart SEO program is a long-term investment. It more than pays for itself when you have patience and stick with it for the long haul.

Of course, all the SEO magic in the world won’t help your business if you’re getting negative customer reviews on Google. So, kudos to Suncoast Sound for maintaining an impressive 4.2 rating! That high score undoubtedly plays a role in convincing so many people to call them for service.

Congrats again to the whole team at Suncoast Sound on all of your success!

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